In the history of the luxury-brand Pierce-Arrow, the 1933 Silver Arrow was the most spectacular model. This here is the very first of five ever built.
The streamlined Silver Arrow was introduced at the World Fair in Chicago, an event where all sorts of dazzling cars were showed and where even the Graf Zeppelin airship and the streamlined Zephyr train were present.
This particular car was the first Silver Arrow body to be produced by Pierce-Arrow. It was shown at the autoshows of Boston and New York before it was sold.
The futuristic design of the Silver Arrow posed a bit of a problem, as most Pierce-Arrow customers were wealthy but also rather conservative in their choice of vehicles.
Clients for the Silver Arrow were another sort of people, they were the likes that enjoyed showing off. So this car, for instance, was sold to a Mr. Hudson of San Francisco, who was a distributor for Crazy Water.
This so-called health-giving mineral water was bottled in Texas. Hudson put the logo of Crazy Water on his Pierce-Arrow and used it to promote his product all through California.
In the 1950’s, the Silver Arrow was acquired by a collector and in the 1970’s it was part of a Movieworld exhibition. It even played a part in the movie Gable & Lombard of 1976.
Two owners later, around 1990, the car was completely restored. Then in 1996, it was bought by Thomas F. Derro, an avid car collector from Winchester, Massachusets.
He made the car the centerpiece of his collection and took it to classic car shows all over the USA. The immaculate car won many a prize and became probably the best-known Pierce-Arrow in the USA and even in the world.
After Mr. Dello passed away in January of this year, his collection is now being sold.
Several of his cars are on auction during the Hershey Auction by RM Sotheby’s on 6 October.
The auctioneers estimate the car at USD 2,000,000 to 3,000,000, it is to be sold without reserve.